Rowan Center Site Map

164 indexable URLs after restructure. Blog stays at root. Redirects remaining.

134
Total URLs
Pages Google will show in search results
15
New Pages
Hubs and city pages to build from scratch
9
Templates
Page layouts the dev team will build
26
Therapist Bios
One page per clinician
14
City Pages
Local service area pages
~71
Blog Posts
URLs stay as-is, drives organic traffic

Site Hierarchy

Click or hover the i buttons for URLs, notes, and context.

Filter:
Keep
Protect
Restructure
Build New
Expand
rowancenterla.com
Main Pages 2
ProtectHomeirowancenterla.com/
Trim homepage links from 102 to ~30.
KeepContacti/contact/
Absorbs /free-consultation/.
About / Admin 8
BuildAbout Rowan (hub)i/about/
New hub for practice-info pages.
RestructureMission & Valuesi/about/mission-vision-values/
RestructureThe Rowan Wayi/about/the-rowan-way/
RestructureCareer Opportunitiesi/about/careers/
Absorbs /contract-therapist-job/ and /group-therapist-landing-page/.
RestructureFAQsi/about/faqs/
RestructurePayment Informationi/about/payment-information/
RestructurePrivacy Policyi/about/privacy-policy/
RestructurePatient Referral Formi/about/patient-referral-form/
Absorbs /forms/.
Therapy Services 28
Individual Therapy
ProtectAnxiety Treatmenti/anxiety-treatment/
Top performer. Absorbs neighborhood pages.
ProtectDepression Therapyi/depression-therapy/
Absorbs duplicates.
ProtectADHD Therapyi/adhd-therapy/
High-conversion. Internal-link from all ADHD blog posts.
KeepAdult Autism Therapyi/adult-autism-therapy/
+16 visits, rising.
KeepTrauma Therapy
KeepCancer SupportiAbsorbs 3 duplicates.
KeepPain ManagementiAbsorbs 2 duplicates.
KeepInsomnia & SleepiAbsorbs 2 duplicates.
KeepBrain Injury Therapy
KeepGrief & Loss
KeepChronic Illness
KeepFunctional Neurologicali/functional-neurological-disorder-fnd/
+25 visits, rising.
KeepNeurological Conditions
Couples & Family
KeepMarriage CounselingiAbsorbs 7 duplicates.
KeepChild & Family Therapy
KeepInfertility & Family Planning
Other Services
KeepOnline TherapyiCanonical. Absorbs 2 duplicates.
KeepPsychological Assessment
KeepAffordable Therapy
Modalities
KeepCBTi/cognitive-behavioral-therapy/
Absorbs duplicates + state variants.
KeepMindfulness-Based
ProtectSensorimotor Psychotherapyi+57 visits, rising.
ProtectACTi/acceptance-commitment-therapy/
+31 visits, rising.
KeepHumanistic Existential
Specialties 5
BuildSpecialties (hub)i/specialties/
New hub for clinical specialty fields.
RestructureHealth PsychologyiAbsorbs /healthy-lifestyle-development/, /stress-management/.
RestructureRehabilitation Psychology
RestructureCognitive Rehab Therapy
RestructureWomen's Health
RestructureDisability Counseling
Therapists ~26
BuildTherapists (hub)i/therapists/
New landing hub. Biggest single E-E-A-T improvement on the site.
KeepIndividual Bios x26i/therapists/{slug}/
Existing bio pages. Add state license # on each.
Locations (CA) 8
ExpandCalifornia (state hub)i/locations/california/
State landing with links to Burbank + 6 LA-area service areas.
BuildBurbank (office)iFLAGSHIP. Real address, photos, in-person + telehealth. Full E-E-A-T.
BuildConejo ValleyiAnchors Thousand Oaks, Westlake Village, Agoura Hills. ~200K pop.
BuildBeverly Hills & West LAiEntertainment industry, high-net-worth, privacy-focused.
BuildPasadena & East LAiAcademic/scientific. Caltech, JPL, Huntington Hospital.
BuildSan Fernando ValleyiLargest absorption. 12+ doorway URLs fold in. ~1M pop.
BuildGlendaleiLargest Armenian-American community outside Armenia. 200K pop.
OptionalLos Angeles (optional)iOptional city-wide page. Only build if unique content angle exists.
Locations (Other States) 11
Colorado
ExpandColorado (state hub)
BuildAuroraiDenver metro. 400K pop. No GBP exists yet.
Maryland
ExpandMaryland (state hub)
BuildTowsoniBaltimore-area. 60K pop. GBMC, St Joseph Medical Center.
New York
ExpandNew York (state hub)
BuildRochesteriUpstate NY. 210K pop. URMC/Strong Memorial Hospital.
Pennsylvania
ExpandPennsylvania (state hub)iNo GBP exists yet. Claim first.
BuildPhiladelphiai1.5M pop. Penn, Jefferson, Drexel medical systems.
BuildBala CynwydiMain Line suburb. Premium demographic, healthcare/finance professionals.
Virginia & Washington
ExpandVirginia + FairfaxiDC metro / Northern Virginia. Gov/contractor demographic.
ExpandWashington + Seattlei750K pop. Tech industry concentration.
Forms & Legal 5
RestructurePatient Referral Form
KeepCareers Application
KeepContact
RestructurePrivacy Policy
KeepTerms of Use

Template Map

9 templates render 134+ indexable URLs. Click any module tag to highlight where it appears across templates.

1. Home 1 instance
Pages
Homepage
Modules
Hero Specialties / what we treat CTA band Trust signals Related posts rail Testimonials Therapist bio grid
2. Hub / Section Index ~4 instances
Pages
/therapy/
/specialties/
/about/
/locations/california/
Modules
Hero Specialties / what we treat CTA band Related posts rail Card grid Pagination
3. Therapy / Specialty Detail 6 instances
Pages
/therapy/individual/
/therapy/couples-family/
/therapy/other-services/
/therapy/modalities/
/specialties/* pages
Modules
Hero Rich text body Specialties / what we treat Booking CTA CTA band FAQ accordion Related therapists rail
4. Therapist Bio 26 instances
Pages
/therapists/{slug}/ (all 26 bios)
Modules
Specialties / what we treat Booking CTA Testimonials Treatment approach Hero (location) Credentials blank
5. City / Service Area 14 instances
Pages
6 CA cities + Burbank flagship
7 other-state cities
Modules
Booking CTA Trust signals Therapist bio grid Local content blank Map + address Insurance / payment
6. About / Admin 8 instances
Pages
/about/* (all 8 pages)
Modules
Rich text body CTA band Trust signals
7. Blog Post ~71 instances
Pages
All blog posts at root URLs
Modules
Hero Rich text body Related posts rail Author + date meta Newsletter signup
8. Form Page 2-3 instances
Pages
Patient Referral Form
Careers Application
Contact
Modules
Rich text body Form module
9. Legal / Standard 2 instances
Pages
Privacy Policy
Terms of Use
Modules
Hero Rich text body

Module Library

22 modules across 9 templates. Pick a template on the left to see which modules it needs.

Restructure Summary

Build 21 new pages (7 hubs + 14 service area pages)
Move 19 pages to cleaned URLs (state pages, admin pages, specialty pages)
301 redirect 119 pages (doorway pages, PPC LPs, duplicates, old/test pages)

Build Priorities and Risk Notes

Heaviest reuse: Hero (x7), Rich text body (x5), Booking CTA (x3), Specialties list (x3). Build these modules first.
City pages must each have unique content (different demographics, FAQs, clinicians, local references) or Google flags them as doorway pages.
Blog Post template covers ~71 URLs but must keep all existing pages at root. Do not migrate to /blog/{slug}/.
When /california/ redirects, update Google Business Profile URL the same hour (~170 visits/month at risk).
Modules total: 22. Shared (2+): 10. Specialty (x1): 12.

Templates

All templates 22 modules
Home 7
Hub / Section Index 6
Therapy / Specialty Detail 7
Therapist Bio 6
City / Service Area 6
About / Admin 3
Blog Post 5
Form Page 2
Legal / Standard 2
Showing all 22 modules
Hero x5
Used in
Home Hub / Section Index Therapy / Specialty Detail Blog Post Legal / Standard
Rich text body x5
Used in
Therapy / Specialty Detail About / Admin Blog Post Form Page Legal / Standard
Specialties / what we treat x4
Used in
Home Hub / Section Index Therapy / Specialty Detail Therapist Bio
CTA band x4
Used in
Home Hub / Section Index Therapy / Specialty Detail About / Admin
Booking CTA x3
Used in
Therapy / Specialty Detail Therapist Bio City / Service Area
Trust signals x3
Used in
Home City / Service Area About / Admin
Related posts rail x3
Used in
Home Hub / Section Index Blog Post
Testimonials x2
Used in
Home Therapist Bio
Therapist bio grid x2
Used in
Home City / Service Area
FAQ accordion x1
Used in
Therapy / Specialty Detail
Treatment approach x1
Used in
Therapist Bio
Form module x1
Used in
Form Page
Hero (location) x1
Used in
Therapist Bio
Credentials blank x1
Used in
Therapist Bio
Local content blank x1
Used in
City / Service Area
Map + address x1
Used in
City / Service Area
Insurance / payment x1
Used in
City / Service Area
Related therapists rail x1
Used in
Therapy / Specialty Detail
Author + date meta x1
Used in
Blog Post
Newsletter signup x1
Used in
Blog Post
Card grid x1
Used in
Hub / Section Index
Pagination x1
Used in
Hub / Section Index